The Why, What and How of Offering Free Birthday Treats
It’s less expensive to keep your current customers than to bring in new ones. Keep them happy and loyal and they will be sure to spread the word to their family and friends driving new customers to your doorstep at minimal cost.
Generally the birthday person celebrates with a larger group that spends more. Entice that birthday person to your establishment by offering a freebie or discount that is of value to the consumer.
Grow your consumer base and track demographics through an email reward program.
Feedback from our visitors has shown that they are looking for more than just an email that says “Happy Birthday!” While this is a nice gesture, it doesn’t compel them to take action. Here is a great article that might give you some ideas: “Happy Birthday: Rewards for a Special Day”
Every month, we send out an email to thousands of recipients who have asked to be notified. You should also set up an efficient way to collect key information from your customers including name, email, zip code and cell phone information.
Businesses that can benefit by offering a free birthday treat: